The whole purpose of a product description is to provide customers essential information about the benefits of the product, compelling them to buy. A lot of sellers make the mistake to simply describe the product instead of trying to persuade the clients to buy it.
Let’s have a look at a few tips on how to write product descriptions that sell the products.
Know your targeted audience
The biggest mistake is to write a generic description that basically speaks to no one and everyone. Knowing your clientele is important here. Try imagining that you are having a conversation with your customers, choose the words they use, answer the questions they ask, and use a tone that speaks to them; imagine you are selling the product face-to-face, what would you have said to make the sell happen?
Focus your attention on the product benefits
When introducing aproduct to your customers, you want to show them that your product has the best, most unique features. Ask yourself this: how can this product improve the buyer’s life? You can put a little spin on everything you are selling, for example ‘’this shampoo not only makes your skin soft and smooth, but the vanilla extract also brings the holiday spirit to life’’. Remember, it’s the little things that count, and even the littlest thing can make a difference.
Include the whole story
When writing a product description, do not only write about the features, and how to use it. Provide your customers with the whole story; where does it come from, when was the first time they used it, and how, is there a famous legend around it, how will this product help in your clients’ everyday life, etc. People like seeing the whole story when it comes to spending money, and providing them all the information may tip the scale to your benefit.
Be cautious when and where you use power words
We see numerous products with descriptions like ‘’excellent quality’’ and ‘’spectacular experience’’ but these can actually make a customer doubtful and untrusting. Why? Because every sales pitch sounds like this. Instead of using power words in your pitch, subtly include them in the description. For example, ‘’this shampoo is a delicious treat for all family members’’ or ‘’the book is a jaw-dropping experience’’. Taking this approach will make the customers more intrigued instead of brushing your product off from the beginning.
Optimize the content for search engines
Yes, SEO is important. When you are selling products, you want your pages to show up on the SERPs to attract more potential buyers. Do a little keyword search to find out what people search for when buying your products and use them in your product description.
Eye-catching images
People are visual creatures, therefore be sure to use a good image of the product you are selling; check the lighting, make sure it emphasizes the best features, maybe evenuse a smiling person for the pitch, it all depends on what you are selling.
Conclusion
These tips have proven to be very effective when you want to increase your sales. What you need to remember is to keep things simple but not too vague, and provide information on how the product can affect, and improve your client’s life.
