It has become common knowledge that SEO is changing and evolving constantly and you have to keep up or your website can get lost in the vast internet ocean. The toughest step is surely the first one; creating a site that not only the audience will find useful but one that the search engines will accept and put on the SERPs.
Why don’t we have a look at the 86 best free SEO tools that can help you achieve wanted results?
The Best Free SEO Tools
1. Google Analytics
Google Analytics is a free SEO tool provided by Google. This free SEO software may not be considered as an actual tool but it is something you simply cannot do without. All important data about your website (traffic, visitors, etc.) comes from this vital source. Considering the fact that Google is the dominating search engine, this free tool comes as highly recommended since it provides detailed, high-quality information that helps you with online marketing. To put it simply: the data provided with this tool tells you if your SEO efforts are working or not.
2. Google Search Console
Google Search Console is another free SEO tool provided by Google for website owners. This free tool provides some of the same information as Google Analytics but more straightforward and more it is easier to access. The focus of Google Search Console is literally ‘’optimization’’ and ‘’search’’ and a lot of critical insights come from simply taking a quick look at the dashboard which you need to keep up with regularly.
3. Ubersuggest
What Ubersuggest does is give you keyword recommendations and competition data. The features this tool offers are usually found in some of the best premium SEO tools but here they are completely free. To use it, just put in the keyword you want to rank for or a website you want to surpass.
4. MozBar
Knowledge is power, especially when it SEO. With MozBar you can discover the right information at merely a glance. To access this free SEO tool, you just need to click on the button (which you can position at the top, bottom, or side of your browser window) and an instant report of the website you are visiting will be generated; link data, page elements, and page attributes.
5. SEOQuake
SEOquake is one of the most popular online SEO software you can find. This free tool will not only allows you to see multiple search parameters but also saves and compares them with the outcomes acquired for any other projects. With this best SEO tool, you can get details on the number and the country of visitors and see the website’s traffic history. This free SEO software also includes buttons for the site’s Google index update, SEMRush ranking, backlinks, Bing index, Facebook likes, and much more.
More 81 Best SEO Tools
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Google Keyword Planner
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SEMrush
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Longtail PRO
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Screaming Frog
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DeepCrawl
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Woorank
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Ahrefs
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Open Site Explorer – Moz
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Majestic
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Link Research Tools
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Ontolo
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Whitespark
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Advance Web Ranking
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Authority Labs
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CanIRank
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Google’s Mobile-Friendly Test
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Seed Keywords
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Exploding Topics
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Seobility
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BROWSEO
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Detailed.com
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SERPerator
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Keys4Up
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Yoast WordPress Plugin
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Wordtracker Scout
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Lipperhey
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Bing Webmaster Tools
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Dareboost
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Siteliner
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KWFinder
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Varvy SEO Tool
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Answer The Public
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Google Trends
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Keyworddit
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AlsoAsked.com
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Keyword Surfer
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Rank Math
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SERPSim
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Google’s Rich Results Test
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Merkle’s Schema Markup Generator
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Hunter.io
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Scraper
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Help a Reporter (HARO)
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Streak
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Cloudflare
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GTMetrix
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Where Goes?
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Robots.txt Generator
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HEADMasterSEO
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Keep-alive Validation SEO Tool
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Chrome DevTools
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View Rendered Source
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Hreflang Tag Generator
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Local Search Results Checker
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Mobile SERP Test
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Keyword Hero
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Google Data Studio
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Ahrefs’ WordPress SEO Plugin
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Google My Business
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Whitespark’s Google Business Review Link Generator
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Whitespark Local Citation Finder
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Algoroo
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Wayback Machine
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Google Alerts
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Mozcast
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Panguin Tool – Barracuda Digital
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Redirect Path
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Beam Us Up
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Link Redirect Trace
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Quick Click Website Audit
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SEOlyzer
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Check My Links
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HEADMaster SEO
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XML Sitemaps
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Keyword Shitter
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wordable.io
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Disavow Tool
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Link Miner
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The Anchor Text Suggestion Tool by Linkio
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Magic PR
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Mobile-First Index Checker
Explore the list and find more best SEO tools:
Google Keyword Planner
Google Keyword Planner is also a google product. This free SEO tool is a very useful resource for building strong keyword lists and helping you to start your PPC campaign. The free-to-use feature within Google Ads, the tools for generating keyword ideas, and the rough calculations can help you a great deal when planning a marketing strategy.
SEMrush
From the SEMrush platform, you can do everything: SEO, competitor research, content marketing, social media marketing, and PPC. And you do not just get numbers; you get instant recommendations that can help you improve your online visibility within just a few days.
Longtail PRO
Longtail pro is a premium SEO software that can help you find countless longer, more specific keyword phrases that are more likely to be used when people are searching for your content. The site is also very easy to use: you simply enter the keywords you want to rank and leave the program to run the necessary analysis.
Screaming Frog
The Screaming Frog SEO Spider is a flexible and powerful crawler that can efficiently crawl small and large websites, gathering key onsite data. You can analyze the results in real-time, and make informed decisions based on the results of the detailed analysis.
DeepCrawl
As the name implies, DeepCrawl is a web crawler but there is a little more to it than that: it has cloud-based enterprise SEO tools that can help increase the ranking of your site, improve its health, and speed up growth and profitability. DeepCrawl is a powerful SEO tool for you if you are new to crawling because there is a team of SEO experts behind it that will help you make the best of it.
Woorank
Woorank is an easy-to-use website analysis tool that tracks and connects any marketing data. This best online SEO software will help you to obtain sufficient data to optimize your website and your advertising efforts. It is a top SEO tool to either get you started or reevaluate your SEO and marketing campaign.
Ahrefs
Ahrefs is an All-In-One SEO tool set; you can optimize your website, research your competitors, research what your audience is searching for, track your ranking progress, and more. It is also very easy to use even if you are a beginner in this field.
Link Explorer – Moz
With Moz link explorer, you can enter the URL of the site you want to acquire link data for. Creating an account gives you access to Link Explorer and other free SEO tools, research competitor backlinks, find broken links to your website, discover link-building opportunities, and research the highest-performing content.
Majestic
Majestic is a powerful SEO tool that maps the web to bring you data that you need to dominate your market: keywords generator, citation flow, trust flow, visibility flow, and flow metric score. It also includes Link Context, which gives a completely new way to discover and audit backlinks.
Link Research Tools
Link Research Tools is another top SEO tool that can help you enjoy your SEO life a little bit more by reducing the time needed for link audits and link building. It also analyzes all your external and internal links, gives you SEO recommendations, and covers Google penalty recovery, negative SEO protection, link building, and competition research.
Ontolo
Ontolo is a premium SEO software that uncovers prospects for SEO, link building, content, advertising, and more. With detailed and instant research it provides prospect data and insights that you cannot find anywhere else; all the data is properly classified, categorized, and prioritized.
Whitespark
If you are looking for a local SEO tool, then whitespark is a recommended SEO software in this regard that can help you get more customers from Google (increase organic traffic). You can track and improve your site’s ranking, fast-track your success, build citations, earn reviews, manage your local search and win more clients.
Advanced Web Ranking
Rank tracking has never been easier than with Advanced Web Ranking. You can acquire reliable, fresh rankings on a daily and weekly basis or on-demand (gathered in only an hour). The reports are accessible from any device and include tracking of all types of SERP features.
Authority Labs
Authority Labs is an accurate and reliable SEO rank tracking software that includes monitoring SEO performance, automating local and mobile rank tracking with daily reports, recovering not-provided organic keywords, and fueling your data analytics with a powerful SEO data API available.
CanIRank
This is the best SEO software that is using AI to give you specific action recommendations rather than just data. For every recommendation, get detailed do-it-yourself instructions or turn for help to an SEO consultant with one click. And because SEO practices are constantly changing, CanIRank connects you to an ever-evolving SEO knowledge base to help you stay on top of things.
Google’s Mobile-Friendly Test
We are living in an era when the majority of people use their smartphones for browsing the internet. With Google’s mobile-friendly test tool you can test just how easily can a visitor use your site on a mobile device; simply enter the URL of the page and check the page scores.
Seed Keywords
This is another best SEO tool for keyword research. With the seed keywords SEO tool, you can find valuable keywords, with a little bit of help from your friends. Create a search scenario, related to your website, ask your contacts to type in the keywords they would use to solve it, and just sit back and watch your seed keywords list grow.
Exploding Topics
Exploding Topics is among the top SEO tools that scour the web and find rapidly growing topics before they explode. The internet is like a vast ocean, filled with countless topics, and with this best SEO tool, you can get direct information on the trending topics that are mentioned across the web but did not quite explode yet. This gives you the advantage to focus on a growing topic and take it through the finish line.
Seobility
Seobility is All-In-One best SEO software with tools that can help greatly on your way to success. It includes a site auditor, backlink checker, link-building tools, website crawling, and constant monitoring.
BROWSEO
BROWSEO is an internet app that allows you to view any page with absolutely no distractions caused by styles. It also highlights parts of the page that are relevant for SEO. There is no need to download or install the app; you get started by simply entering an URL.
Detailed.com
Detailed.com provides you with backlink analysis for links that drive traffic to your website and consequently increase your ranking. The site is very user-friendly, has the search window right at the top and all you need to do is select the options on which you want to acquire information.
SERPerator
SERPerator allows you to mobile search results at any location, specific down to an address, by city, state, or zip code. The majority of SEO tools only show desktop rankings, and the best some of them can do is a postcode. Here you can get more geo-specific results so that you can see mobile search results as if you were situated in a specific address.
Keys4Up
Keys4Up is an easy-to-use SEO tool for keyword research; you just need to enter your keyword in the search tab and let the site do its thing. It can help you find related keywords for any topic, write more relevant content, and get a better ranking.
Yoast WordPress Plugin
The Yoast WordPress plugin will help you to take care of every aspect of your SEO and get a better ranking. It covers everything from tools for creating great content to a faster loading time for your whole website; it is a full-package deal and it goes into incredible details necessary for a successful SEO campaign.
Wordtracker Scout
Due to an immense database of search terms, The Scout draws keyword ideas from any website and page at merely a click of a button. Wordtracker scout is a simple extension tool for the Chrome browser that basically turns the web into a big keyword generator.
Lipperhey
With Lipperhey you can get the complete SEO package for free; everything you need is right here; keyword research, SEO analysis, tracking, dashboard customization, and much more, and all of this with any commitment whatsoever: no credit card needed to use this simple SEO tool. This is totally free to use.
Bing Webmaster Tools
Bing Webmaster Tools is a free service and it is a part of Microsoft’s Bing search engine which allows webmasters to add their sites to the Bing index crawler, see the site’s performance in Bing, and much more.
Visit Site: https://www.bing.com/toolbox/webmaster
Dareboost
Dareboost is the best technical SEO tool that helps you perform a website speed test and analysis; you can test, analyze and optimize the performance of your site and it does not need any installation, you simply visit the site and start analyzing.
Visit Site: https://www.dareboost.com/en
Siteliner
This is another best technical SEO tool that provides fast and free analysis of your entire website; search for broken links and replace them, find technical SEO errors, duplicate content, redirections, internal page rank, and more.
Visit Site: https://www.siteliner.com/
KWFinder
KWFinder is another ultimate SEO tool for keyword research that allows you to search and find long-tail keywords with low SEO difficulty. You can also research your competitors’ rank, and get more local-specific. It is very user-friendly and for a reasonable price, you can get your SEO campaign started.
Visit Site: https://kwfinder.com/
Varvy SEO Tool
The basic step of SEO is to follow the Google webmaster guidelines and with Varvy step-by-step Google Guideline tool that is a little bit easier to do. There are many other SEO tools on this site, all of which are much needed when it comes to SEO, including speed optimization, and mobile SEO tools thoroughly thorough.
Visit Site: https://varvy.com/
Answer The Public
AnswerToPublic is the best SEO tool to find trending topics online. You can get instant search insights from the mind of your potential visitors. All you need to do is enter a keyword or phrase into the search bar, and the results will show what people are search when they come across your topic. You can use that information to craft unique content and reel in more traffic.
Visit Site: https://answerthepublic.com/
Google Trends
Google Trends is a free SEO tool by Google that provides you with data about what people search for on the web during a selected time and location. You can research hot topics, most used terms, and turn them to your advantage when creating content.
Visit Site: https://trends.google.com/trends/
Keyworddit
Keyworddit is an ultimate SEO tool where you can search for keywords you can use on Reddit so that your comment stands out from the crowd. You can search for keywords by entering the name of a subreddit into the search tab and extract the keywords from the results. Remember that subreddits with a lot of comments have more keywords than those with low activity.
Visit Site: https://www.highervisibility.com/free-seo-tools/keyworddit/
AlsoAsked.com
AlsoAsked.com helps you discover the inquiries people are asking on the web; you can gain a lot of understanding of how the questions are usually formed and grouped, and use that knowledge to create content that will increase your ranking and bring more organic traffic.
Visit Site: https://alsoasked.com/
Keyword Surfer
This is a free and fast SEO chrome extension that lets you see search volumes directly in the search results. You can also analyze the searches and find similar keywords for multiple different countries, and it is very easy to use.
Rank Math
With Rank Math, you can add the best WordPress SEO tools to your website. It can make optimizing your pages very easy, the range of tools is very wide, and on top of all, it is free to download.
Visit Site: https://rankmath.com/
SERPsim
SERPsim is an incredibly accurate SERP snippet generator and simulator. You can collect Title and Meta Descriptions from an already existing URL or create new ones from scratch. Following the latest Google updates, SERPsim will alert you of any important issues and keep you within the current pixel length limit. With SERPsim you can also save, share, and copy single or multiple snippets.
Visit Site: https://serpsim.com/
Google’s Rich Results Test
This is a powerful SEO tool that can quickly show you whether or not your pages support rich results (images, videos, or any other non-textual elements). You can find this out by simply visiting this website, entering the URL of your page, and wait for the results.
Visit Site: https://search.google.com/test/rich-results
Merkle’s Schema Markup Generator
You can use this schema structured data generator to create JSON-LD markups, including all of the required item properties and a lot more. The website is very user-friendly, easy to navigate through, and the provided results are very accurate.
Hunter.io
Hunter.io allows you to find email addresses in a matter of seconds and connect with the people that are related and important to your business. Enter the name of your business in the search tab and wait for the results; check the email list and see which ones can be of use.
Visit Site: https://hunter.io/
Scraper
Scraper, even though it is limited, is a very simple data mining extension for facilitating online research when you need to get your data into spreadsheet form quickly. It is considered an easy-to-use tool for advanced and intermediate users who are comfortable with XPath.
Help a Reporter – HARO
HARO is here to connect journalists who are looking for sources from related topics that can offer some knowledge which they can include in their content. You can either offer, as the source, to help other people evolve their content or you can search for someone that can help you with your own material.
Visit Site: https://www.helpareporter.com/
Streak
With Streak you can manage any workflow from your inbox; instantly know when people open your email, send personalized emails to different contact groups from your pipeline, keep track of close sales and leads, automatically capture data from your contacts, and a lot more.
Visit Site: https://www.streak.com/
Cloudflare
Cloudflare secures and ensures the reliability of your external-facing resources (websites, apps, and APIs). It also protects the internal resources such as behind-the-firewall apps and devices, and it is your platform for developing globally scalable applications.
Visit Site: https://www.cloudflare.com/
GTMetrix
Do you want to know how fast does your website load? With GTMetrix you can quickly find out; see exactly how your site performs, reveal why is it slow, and discover SEO optimization opportunities to improve its performance.
Visit Site: https://gtmetrix.com/
Where goes?
Wheregoes.com is a free SEO tool for tracking the redirection path of shortened links and URLs. You enter a URL and see the entire path of meta-refreshes and redirects that leads to its final destination. It is a very unique utility that lets you analyze links and perform competitive intelligence in a way that was not possible before.
Visit Site: https://wheregoes.com/
Robots.txt Generator
You are probably familiar with the fact that search engines use robots (User-Agents) to crawl web pages. The Robot.txt is a text file that defines exactly which part of the domain can be crawl by such a robot.
Visit Site: https://en.ryte.com/free-tools/robots-txt-generator/
HEADMasterSEO
This small desktop program (Mac or PC) can quickly check URLs in bulk for redirect details, status code, response time, response headers, and HTTP header fields. You can filter, analyze and sort the results in real-time and export them to the CSV. The tool is very fast, easy to use, and also free for checking lists of 500 URLs max.
Visit Site: https://headmasterseo.com/
Keep-alive Validation SEO Tool
This is a Bulk Persistent Connection Checking SEO Tool that ensures the connection between a server and a customer stays open, allowing the transfer of multiple files over one single connection. This helps speed up your site; the customer only needs to go through the process of connecting to the server once.
Visit Site: https://supple.com.au/tools/check-persistent-connection/
Chrome DevTools
Chrome DevTools is the best seo development tool that contains a set of website developer tools built straight into the Google Chrome browser. It can help you edit pages on the spot and diagnose problems rather quickly, which ultimately not only helps you build better websites but you are also much faster doing so.
Visit Site: https://developers.google.com/web/tools/chrome-devtools/
View Rendered Source
This chrome extension shows you how the browser has rendered (constructed) a page’s original HTML into a functioning DOM, including the modifications made by JavaScript; a useful tool when a view source is dead.
Hreflag Tag Generator
Hreflag tag generator is the best platform where you can easily and rather quickly generate the hreflang tags for your multi-language site. It is the best SEO software that will help you generate the hreflang tags patterns to use in the different country or language versions of your pages, using the correct values and syntax following Google’s guidelines.
Local Search Result Checker
Brightlocal.com tracks local rankings with astonishing accuracy and nothing is more important when it comes to local SEO than being on top of things. With this free local SEO tool you have a chance to get the competitive edge; keep track, react fast ad make smarter decisions than your competitors.
Visit Site: https://www.brightlocal.com/local-search-results-checker/
Keyword Hero
Keyword Hero is another best SEO tool that provides you organic keywords and all session metrics. It also does traffic analysis, content optimization, website structure and consequently increases organic traffic to your site. You can visit the website, claim your free account and start with the homework.
Visit Site: https://keyword-hero.com/
Google Data Studio
Google DataStudio is a free tool that can turn your data into informative, easy to share, easy to read, and completely customizable dashboards and reports. The website is very user-friendly, simply log into Data Studio, familiarize yourself with the dashboard, connect your first source, create your report, add charts, add the title and captions, customize the formatting, and share the report.
Visit Site: https://datastudio.google.com/u/0/
Ahrefs SEO WordPress Plugin
The Ahrefs SEO WordPress Plugin will help you perform content audits so you can obtain more organic traffic to your site. This helpful toolset includes fresh updates every 30 minutes, Google Analytic Integration, Google Search Console Integration, and content audit. The plugin puts minimal load on your WordPress servers and it is very easy to set up.
Visit Site: https://wordpress.org/plugins/ahrefs-seo/
Google My Business – GMB
With a GMB Account, you get much more than a business listing. Your free Business Profile lets you connect with customers across Google Search and Maps, you give your customers a chance to leave a review, you can post photos and offers, and your customers have more ways to contact you. GMB is a great way to take a more hands-on approach.
Visit Site: https://www.google.com/intl/en_in/business/
Whitespark’s Google Business Review Link Generator
This is a free SEO tool you can use to find your business and generate a unique google Review link. You can then share the short URL with your clients and grow Google reviews. The site is very easy to use and within minutes you can already be sending out your link and get new feedback on your business.
Visit Site: https://whitespark.ca/google-review-link-generator/
Whitespark Local Citation Finder
With Whitespark Local Citation Finder you can find and track all your citations across the internet, discover many new opportunities based on competitors’ citations, and effortlessly identify new citation websites that you can submit your business to.
Visit Site: https://whitespark.ca/local-citation-finder/
Algoroo
Algoroo, a Google algorithm tracking tool, monitors selected keywords and searches for variations; positive and negative movement is added up, and it easy for you to see which keywords are more, or less, likely to be affected by algorithmic changes at Google.
Visit Site: https://algoroo.com/
Wayback Machine
Wayback Machine is a free SEO tool that can help you go back in time; it is a digital archive of the web and it allows you to see how the websites looked like in the past. You can enter a URL or keywords and see where the search takes you and how things used to look like.
Visit Site: https://www.cloudflare.com/
Google Alerts
This is a content change detection and notification service; it sends an email to your inbox every time it finds a new result that matches your search term (web pages, blogs, newspaper articles, scientific research, etc.). To create an alert, just go to the site, enter the topic you want to follow, and click ‘’Create Alert’’, and the settings can be changed at any time.
Visit Site: https://www.google.com/alerts
MozCast
MozCast tracks the ‘’weather’’ patterns of the Google algorithm and updates the results every 24 hours. What it does is lets you know about the daily changes in the Google algorithm so you can stay on top of things; a major change in the algorithm might indicate you need to make some changes of your own.
Visit Site: https://moz.com/mozcast/
Penguin Tool – Barracuda Digital
Barracuda is an SEO and content marketing agency that can help you with your SEO campaign. The experts who work there offer pretty much everything; consultancy, technical auditing and research, training, digital PR, and a lot more. You can contact the agency via their official website.
Visit Site: https://barracuda.digital/seo/
Redirect Path
Redirect Path is a reliable free Google chrome extension that brings attention to potential issues, which you otherwise might not see. To install it, simply visit the website and click ‘’Add to Chrome’’ and to alert you, when the plugin detects any errors or redirects, it will change the icon.
Beam Us Up
Beam Us Up is a free SEO crawling software that offers tools, which can help you with business, marketing, and conversion. Visit their official website to see what they have to offer and exactly how they can help you.
Visit Site: https://beamusup.com/
Link Redirect Trace
This is an all-in-one redirect path analyzer, it performs an advanced and comprehensive analysis of redirects and links. You can use this extension for instant information on your On-Page/Off-Page SEO, link strength, researching the competitors, cookies, and more.
Quick Click Website Audit
As the name implies, this is an extension for auditing pages and it is very easy to use; once you have it installed, go to the page you would like to audit, and click on the extension logo – the extension will pop up. Now you just click the link of the tool you would like to run and a new page will open where the toll does its job.
Visit Site: https://www.thetechseo.com/seo-tools/quick-click-audit-chrome-extension/
SEOlyzer
SEOlyzer is a free crawler that also does log analysis, calculates page rank, and monitors robot.txt; the log file collection can be done via upload or in real-time. It is intuitive, simple, and very useful for anyone doing SEO at any experience level.
Visit Site: https://seolyzer.io/
Check My Links
This is a link checker chrome extension that crawls through your page and looks for any broken links. It was primarily developed for web developers, web designers, and content editors but it has proven extremely useful for webmasters as well; it provides quick results of all the links on your webpages, highlighting which ones are broken and which ones are valid.
XML Sitemaps
This website is very handy when you need to create a sitemap for a small website quickly; no registration is required, the sitemaps are ready immediately. There is also an installable Unlimited Sitemap Generator suitable for bigger websites.
Visit Site: http://www.xml-sitemaps.com/
Keyword Shitter
Keyword Shitter is, despite the silly name, a straightforward and useful SEO keyword tool that helps you generate a lot of keyword ideas sorted by traffic. You may know that Keyword Shitter has been a staple for enterprise SEO teams for years.
Visit Site: https://keywordshitter.com/
Wordable.io
Wordable in open source SEO tool that instantly exports your Google Docs into WordPress. It is very easy to use, can save you a lot of time, and can be extremely helpful for bloggers, blog editors, and content managers.
Visit Site: https://wordable.io/
LinkMiner
LinkMiner is an SEO chrome extension that takes checking of the broken links to the next level; you can find out more about the links you are checking so you can make faster and smarter decisions. You can get link and social data on any link on a page, can export all links from a page, and even display link data next to each link.
The Anchor Text Suggestion Tool by Linkio
The Anchor Text Suggestion Tool gives you anchor text ideas when you are building links to your website. It researches the backlink profiles for top ranking sites to identify anchor patterns access different types of web pages.
Visit Site: https://www.linkio.com/anchor-text-generator/
Magic PR
As opposed to any other PR distribution services, the experts at Magic PR will write, POP optimize the entire press release and create an SEO link building campaign that will help build relevance, authority, and trust for your brand; the whole SEO process is exclusive for this particular PR service.
Visit Site: https://magicpr.com/
Mobile-First Index Checker
Mobile-First Index Checker is a tool that compares your desktop and mobile pages, and reports about the inconsistencies between SEO signals (meta robots, hreflang tags, etc.), content(links, page title, etc.), and structured data markups. It also checks, via Google’s API, if your page is mobile-friendly.
Visit Site: https://technicalseo.com/tools/mobile-first-index/
Ending Words:
There are numerous SEO tools like Ahref, SEMRUSH, Alexa, and etcetera that can help you with your online marketing strategy, you just need to do some homework on which one serves you best, depending on how knowledgeable you are about this field, are you willing to spend some money on it, and what your goal is. One thing is sure: without a proper SEO tool, you have little to zero chance to rank near-top Becausethem RPs.
