On the internet, you will find plenty web designing tips. As the tips vary, so do people’s opinions on what a good website must look like. After all, the design is subjective, and the design-choice will differ from person to person. That’s why one person can like design while another can find it terrible. However, web designing defines the success rate of a website. So, going for a professional web design company to design your website can be a great idea.
Most people have agreed that by observing a website design, they have judged a company’s credibility. And it is scientifically proven that website design influences bounce rate, conversions, and other factors. But when web designing is a subjective choice, how can you create a website that successful? Actually, some scientifically-backed web design strategies can help you achieve your desired goal:
Site Speed Is First Priority
Speed is extremely important for web designing, but many focus on the look of the website only. But thorough research has found that it influences conversion rate, revenue, and bounce rate. In case your site is slow, visitors will leave it fast. Besides users, the search engine will also evaluate your page loading speed while ranking your website. Therefore, communicate the speed factor to the professional web design company you hire to create your website.
Mobile Friendly
Mobile with a fast internet connection has opened up a world of information for everyone. So, most people surf the net via their phone than PC or laptop. It is a convenient way to connect with your favorite sites with your smartphone. Therefore, it asks the website designers to create an accessible, mobile-friendly, and engrossing website for increased user satisfaction. When you have a responsive web design, your website goals are met.
Follow Hick’s Law
Hick’s law says that when an individual gets more choices, he/she will take a longer time to make a decision. But how can it be an important deciding factor for your website? It will allow you to boost the conversion rate as you limit the choices for your users. When there are fewer choices, people feel to take action. Here are few things that you can ask the website here to keep in mind:
· Per page should contain only one goal.
· Focus on just one call to action button
· Reduce the menu items number
· Limit form fields
· Show social buttons of sites where you are active.
Direct Attention With Color And Visual Cues
Design is all about aesthetics, and visually pleasing websites attract visitors. That’s why every professional web design company follows strict guidelines regarding color, text, background, and other website elements. The overall design must look sophisticated and in sync with the website niche. Also, adding visual cues that speak what to expect from the website engross the visitors to dive deep into it. Therefore, users’ visual experience and other factors are crucial to consider during web designing.
Choose Simplicity Over Complexity
We know the phrase “Less is more,” and it also applies when it comes to creating your website. Google study has shown that visitors prefer visually simple design over complexity. The more you focus on complex design, your visitors will be more likely to ignore your website as humans prefer simplicity. So, how to create a simple yet attractive website? Here are few ideas that you can apply:
Recent websites are ditching the idea of a sidebar to create a single-column design. It attracts more focus on the content, removing distractions.
Humans love familiarity and can feel uncomfortable with weird site designs. So, you would want to choose familiar design layouts and tropes for your website. But it doesn’t mean you won’t stand out as you are using a familiar design. There are other ways that allow your website to be different yet magnetic.
Avoid Using Sliders, Carousels, Accordions, And Tabs
We get it- mostly all website owners have a fondness towards carousels, sliders, accordions, etc. So, they request for all or at least one of these features while building their websites. But research shows that these features are completely useless on a website. In most cases, the first carousel slide gets almost 90% clicks while the rest are heavily ignored. It means other slides lose their value staying behind the first one. Also, the tabs and accordions face the same issues as carousel sliders. Most people scan a page and are not likely to go for extra clicks to see the content. But how can you place information on a page? Keep all-related information on one page. When you are creating your website, tell the professional web design company to avoid sliders, carousels, tabs, and accordions.
Prioritize Scrolling Avoid Clicking
How can you present information in a compressed way if you do not use any sliders, tabs, or accordions? You just put that information on one long page in a structured way. It allows you to include stuff that otherwise gets tucked away. And websites that prioritize scrolling over clicking have better bounce back rates. After all, scrolling allows a free flow of content, whereas lots of clicking disrupts attention. Therefore, you would want to spread information about a service or product, keep the information on one page and keep it detailed.
