When we search on a search engine, websites appear in front of us following a particular order. The order of these websites is essential. You’re more likely to click on a website on the first page on the top. The reason being the websites on the top have the best SEO. Search engine optimization is about modifying websites that they’re the most suitable for users to use. If a website has a high SEO ranking, it indicates it has what you’re looking for. Ways to Improve Your Local SEO –
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SEO is essential for large businesses and small ones. When we talk about optimizing local SEO, it refers to small businesses competing to stay ahead. Their location constricts these businesses. The local SEO focuses on ranking local businesses in the same location for users. Therefore, if you’re a small business owner and want consumers to find your website, you can focus more on local SEO. Here’s all you need to know about improving your local SEO for consumers:
Run a Technical Analysis
Before you start fixing your website, you need to know where it stands. Technical analysis can help you there. One way to do this is through Google. It will make it easy to look at Google My Business Optimization Checklist and follow the list to qualify for a local listing on Google. Google streamlines the process, and you don’t need a lot of tech knowledge to reap the rewards of Google My Business Optimization. Notice where your website is optimal and where it lacks clarity. For example, you might be using fewer keywords about the city or town your business is. You may have also left out a relevant tag, such as linking your website to Google maps. While these factors may seem trivial, it makes a massive difference to SEO. Unless SEO can crawl over your content and pick up local keywords, it will be hard to find you.
Optimize for Voice Search
People are always on the go. It is why smart assistants like Siri and Alexa are in use. People use voice search to get answers right away. For example, users may want to know your business hours or the nearest landmark to your shop. If your website has a voice search option, you have a greater chance of connecting with you. Voice searches also use long-tail keywords, and the more keywords you use, the higher your SEO goes. However, optimizing your website for the voice search also includes making your content more conversational. Don’t use formal words, and keep your content as layman as possible. For example, your content should contain answers to who, when, where, why, and how.
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Create Content on Local Events
Consumers are aware of the events happening around them. However, if you bring content that supports or discusses these events, you can capture their attention. You can write blogs on how certain circumstances inspire you to create a range of products. You can hold sales from which on every purchase you can donate to the local charity. If you go on social media, you can create Live stream videos and enjoy attending these events with your audience online. If you keep the location service on your business switched on, more consumers can find you within the region. It is also a great business tactic because your website will be on their recommendation if your town gets tourists.
Optimize for Mobile Phones
Your website should work as well on a mobile phone as it does on a laptop. Consumers use their cell phones more than they use their laptops. So if they go on your website with minimal optimization for a mobile phone, they’ll face problems. The website may not load fast. It may not fit their mobile screen or take long to respond. It wouldn’t matter how good your website is if consumers can’t use it. It increases the bounce rate since poorly optimized websites get abandoned. Since you don’t want that happening, dedicate some time to optimizing your website for cell phones. Make sure the images have a relevant alt tag. Your website should take no longer than three seconds to load. The website should have a desktop and a mobile version to adjust itself to the user’s device. Mobile phones also have location services in them. It is not uncommon for consumers to use location services while googling to find local services first. Therefore, if you optimize your website properly, you can prepare it for a high SEO.
Use Specific Keywords
People use keywords to search. If they’re looking for a green dress, they will search for the best green dresses. In some cases, they may even search for the best green dresses near me. If you utilize a keyword planner, you will better understand what people around you use. It will help you curate content that can accommodate location-specific keywords. After all, it wouldn’t make sense to have content and keywords that do not go together. When you can target your audience through the keywords you use, you’ll get an influx of users. Apart from your content, it would help if you also focused on your meta description and URL. Meta Description is a snippet of information that gets displayed under your website on the search engine results. For example, if you’re a business that caters to fine local dining, you may mention local eateries with excellent dining.
Write an About Us Page
Consumers would want to know about your business. It helps them feel more connected and familiar with what your business advocates. Suppose you mention that your business supports local farming. Consumers that are environmentalists may take that into account and mention your business to others. You should also include information about your business. It would help if you wrote about the store hours—information such as your store’s manager, address, and even phone number. You should also include testimonials since customer reviews play a significant part in getting consumers. You can also include all promotions, sales, and even discounts your business offers.
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Wrap Up
When it comes to working on local SEO, you need to pay attention to your website. It is because the search engine bots crawl over the website and pick up on your content. If you write good content and pay attention to keywords, images, and descriptions, you will rank high. So try and link your business to your location. Make sure your contact information is updated and specifies where to find you. Cater to the local community by talking about local events. You will notice the local SEO ranking of your website high.
