When it comes to SEO, link building is the high point of mastering many other different and important skills, such as programming, quality content, sales, marketing, and even psychology. Natural link building happens when you have selected the top class websites suitable for the theme of your internet site. This is a strategy far more beneficial and cost-efficient than any other strategy you can implement for your trademark online.
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The rules for SEO and link building are constantly changing and if you want your website to rank high on the SERPs, you need to adapt to those changes.
Here are 20 SEO Link Building tips for the year 2023, that should help you catch up with the ever-evolving world of Search Engine Optimization.
1. Make a plan
First thing’s first, without a proper plan any strategy for a successful SEO campaign can backfire. Be sure to think about all the angles; on what sites and pages do you want to increase your visibility, what audience do you want, are you willing to spend money on this, do you have the time to update the content frequently, etc. There are many factors to consider, so do not take shortcuts because, in the long run, extra time equals extra money.
2. Increase social visibility for your site
Nowadays, this step is the easiest one in the book. Sharing on social media can help to steer more traffic to your site and encourage readers to link back to it. Pages that are positively accepted on social platforms systematically gain points for SEO.
3. Anchor text
Anchor text highlighting a link to your website plays a significant role in the quality of that link. Google reads that anchor text and if the target page of that link is optimized for the anchor text keyword, that target page has a higher chance of ranking better. Many SEOs spend a reasonable amount of time acquiring backlinks with anchor texts like “click here,” or “website”. You can also use Anchor texts in form of “important relevant useful keywords” which you are looking to optimize in SERP. It is also important to maximize important anchor texts from internal site pages, external sites pages. It depends on number of quality pages linked to that single important anchor text which helps to increase rank in SERP and drive more organic traffic. Therefore, Anchor Text plays an important role in SEO Link Building.
4. Link’s position on a page
You want your links to appear within the main body of a webpage because it substantially increases the chances to get clicks. Placing links in sidebars and footers is not worth nearly as much as planting them in the middle of the content; this way there is virtually no chance for them to go unnoticed.
5. Insert long keywords
Instead of using single words or short terms for your hyperlinks, you can include a longer phrase such as ‘’as I mentioned this earlier in my blog about Link Building’’. The long keyword helps Google contextualize the link and present it to genuinely interested readers.
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6. Create good content
Content marketing was and will be the most genuine link building strategy for the foreseeable future. Make sure you write about relevant topics you are familiar with, create engaging content and provide citations, links, and references, and remember to be persistent and post frequently with fresh material.
7. Guest posting
Publishing your content with backlinks on a relevant and authoritative site can help you rank. What you have to be careful about here is, that you are posting to a well-established internet site, because there is a lot of spam sites, some of them are also taking money, just for guest posting other people’s material, and posting on a site like this, can raise a red flag for your webpage; authority of the page linking to you matters more than any other factor.
8. Building relationships
When you are guest posting, pay extra attention to all the comments that come your way. Responding accordingly and frequently can build important relationships and it can help your post to be more openly shared by someone else’s audience.
9. Visual assets
Visuals work like a charm, mostly because they are very easy to link to; publishing a picture or a chart, relevant to your site, of course, you get a link every time someone shares that image to their site. People are visual beings and one image can get your website further than any text, especially on social platforms.
10. List posts
List posts can generate more backlinks than other content formats. Creating a numbered list of tips, facts, reasons, techniques, etc., is like making bite-size portions of a meal: it gets around faster. A list post is like a magnet, and it contains numerous links pointing directly to your site.
11. Original research and data
This is basically content that reveals new data from surveys, studies or original research, and it is highly-linkable because when someone cites your data, they link to you and these links add up very quickly.
12. Ultimate guides
As a comprehensive resource that covers everything there is to know about a given topic, ultimate guides pack an insane amount of information in one place. This makes your guide the go-to resource for that topic.
13. Competitor backlinks
Your competitors probably spend thousands of dollars and hundreds of hours developing their link building strategies to acquire high-quality links, and if you want to know why they got their links, you have to do some research: make a list of your competitors and analyze their backlinks. You can then export all the URLs you get and that list gives you a chance to figure out how and why they got the links. This method is very successful, and especially welcome when you are running on a low budget.
14. Testimonials
A testimonial is a written or spoken statement that promotes your product or service. By reaching out and offering positive testimonials, you can have yours published with a backlink to your website. All you need to do is generate a list of targeted services/products, find the right person to pitch to, send them your pitch and write a testimonial.
15. Crowdfunding
Crowdfunding is one of the most unknown and underused link building strategies. Someone who is raising money for their business through crowdfunding will often place a link to each person that contributed. There are numerous pages like this out there and your donation can be any amount of money, high or low. But you do need to find crowdfunding pages that are within your niche and relevant to your website.
16. Resource Link Building
This is a simple, but very effective link building strategy: find resource pages that relate to your article, tool, product or service and pitch to the website owner to feature your content. Provide them with useful and engaging content and earn a valuable backlink in return.
17. Use expired domains
Expired domains that have great backlink profiles are definitely worth your time and money. Buying these domains and either building your websites on them or using them to create links is an incredibly intelligent strategy.
18. Link reclamation
This is one of the easiest and fastest link building techniques there is. You are basically getting links from people who already like you, so your pitching will be more effective than usual. All that you have to do is search for mentions of your website or company, and when you find one without a link, just contact the site’s owner and ask them for one.
19. Targeting audience
When you want to expose your website to a certain audience, the easiest way is to target them by linking specific keywords and sharing your content with the help of guest blogging and social media. This is a more direct approach, the response may be smaller than expected, but it can also be more fruitful because clicks from the targeted audience usually mean someone wants to buy your product or support your service and a satisfied customer, leads to positive feedback.
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20. Making connections
Everybody wants their page to be ranked on SERPs, but when you get there, you have to make sure you also stay there. Having multiple connections across the web is a great way to keep your ranking up; not just guest blogging on relevant pages, but making connections with the owners of those sites and their audience. The more connections you make, the more you can share your own links. You can also make connections on different social media websites and all the other important websites.
Do not forget; Link Building is the most important ranking factor for search engines. Each link to your website is essentially a vote for its credibility. The more votes you have, the better. Be consistent with uploading fresh content, frequently reply to any comments, make sure you post your links on credible websites and do not give up, magic does not happen overnight.
