Backlinks are a major ranking factor for most search engines. If you want to do SEO for your website properly and get relevant organic traffic, building backlinks is the way to achieve that. The more backlinks your website has from authoritative domains, the more your reputation will grow in the eyes of the search engine and with a lot of time, and hard work, you can dominate the SERPs.
Having a strong Link Building strategy is the key to getting backlinks, so let’s have a look at a few methods that can provide you with high-quality backlinks, which will not only help you to stay ahead of the competition but will consequently boost your rankings.
Quality content
The very first step to getting backlinks is creating engaging, high-quality content on relevant topics. Your content helps webmasters decide whether or not to link to your website. It is a reflection of your organization as a whole and if your site content appears low quality or lacks valuable information, other websites will not see you as a reliable brand worth linking to.
Make sure you write for the audience and not for the search engine because it’s the readers you want to steer back to your website. The algorithms of a search engine, especially Google’s, are working in a way, that the engine will acknowledge your effort to prioritize the readers and it will reward you for it.
Guest posting
Guest posting is one of the most effective techniques to gain quality backlinks. This has long been a popular and successful link building method because it benefits both websites.Find a site within your niche and ask the owner to post your content. Doing so, you will provide a fellow webmaster with quality content, steer the audience into your direction, and you get the chance to make some new connection, that, in the long run, may prove to be useful.
Broken Link Building
Broken Link Building is a lesser-known, but a quite simple method to get free backlinks, and it works brilliantly. Basically, all you need to do is find 404 errors or similar problems on a blogger’s website reach out to the webmaster and politely tell them about the problem. Try with giving them direct instructions and to make it easy for them to identify and fix the mistake. Then suggest your website as a resource to replace the broken link.
Infographics
Infographics are not just attractive on social media but are also great for SEO. The best infographics start with high-quality design and come across as informal. Aneasy way is to pick a trending topic in your niche and create an infographic and once it is ready,you promote it on different popular sites.
Another approach is to find the best influencers and bloggers in your industry and let them know about your infographic; demonstrate how the infographic can be helpful to the content they have generated on the same topic. Often thesebloggers will decide to link to your website since theyget free graphics that can enhance their page, and you get rewarded with another high-quality one-way backlink.
Competitor’s Link Analysis
Using different tools, such as Google alerts or SEMrush, you can analyze the sources of your competitor’s backlinks. If your competitor can receive a backlink from a particular domain, then it is very likely that you can also get one. And by doing this analysis, you can also see all the competitor’s Link Building methods, which you can take into account when you are building your own strategy.
Outreach and promote
Even the greatest content will not get any backlinks if no one knows it exists, so you have to do your very best to find people, who would be interested in linking to your content; posting it on social media platforms is not enough if nobody is willing to share forward. You need to find different, relevant influencers, established bloggers who will show interest in sharing your content, and the more bloggers you talk to, the higher the chances of getting your content shared. Once you create a couple of good relationships with well-known influencers, things will get much easier.
Conclusion
Build backlinks to your website using smart methods. Be sure you only build quality backlinks and never waste your time with links that might cause trouble. If you are just getting started, the whole process might be very time-consuming and requires an undivided dedication, but in the long run, it will pay off.
