If you have an online business, you need to build social media engagement and turn followers into loyal customers, who also purchase your products. Then, do you have an Instagram business account? How do you expect to ensure conversions on this visual app, where brands, big and small are competing to generate leads and sales? Well, on Instagram, you need to focus on influencer marketing to take your branding to another level.
Instagram celebs endorsing products on social media have a huge following and fans look up to them to find out what is happening in their personal and professional lives. That is why businesses use celebrity Instagram to connect with their targeted customers. These celebs share photos and videos of branded products on their Instagram accounts.
According to an article published in Entrepreneur, you can boost your IG followers every month by reaping the benefits of shoutouts.
These days, you need to collaborate with the top influencers on social media to promote your brand and products. Here is how:
Show your product live or in action
Instagram today, has many features or options including posts, stories, reels, IGTV content, and even Instagram shoppable posts. If you want to make your products pique the audience’s interest, static images will not work. You need to show that someone is using your product instead. You can use Instagram videos to show how your product benefits people or how they make their lives simpler. You can make the best use of short video ads, which look more appealing compared to still photos.
For instance, PhunkeeDuck makes the best use of showing their product in action. The American singer, songwriter, and rapper, Chris Brown is seen standing on a cool device and moving the star around. Yes, this was seen on Instagram and people wondered where Chris was standing? Then, when you see popular Hollywood faces standing on such a device, you would like to inquire about the product and even buy the same.
Yes, PhunkeeDuck made its social media campaign successful by showing the product live and in action. It should be an experience like a famous Hollywood star such as Taylor Swift having fun using the device. The fun ride and overall Instagram experience help in piquing the interest of your followers.
When you have a product, create awesome video content so that people express the desire to buy the item. Brands are using celebrity faces to attract audience attention. The popular faces through Instagram help in promoting a product to the audiences, boost user engagement, buy likes and comments, and eventually, boost sales.
Working with the right celebrity
Just because brands use celebrity faces for endorsing their products, it does not imply that any celeb can help in promoting their merchandise. It does not work like that. You need to look for a popular Hollywood face with a huge following to convey your brand message effectively to your targeted audience.
The celeb advertising your new face cream should look natural in all your Instagram campaign and fit naturally to your business theme and message. The product message must appear forced or made up, or the actor is promoting your face cream just because she was paid to do so.
If you know about Bellami Hair, a brand that works with stunning celebs to act as walking billboards for their merchandise. The brand is known for its hair extensions. The business has 38 million Instagram followers.
The modern, working women of today like her look, style, status, and love to ape the persona she evokes. Generally, women do not have a fondness for green or for that matter, blue hair. Then, when a pretty celebrity such as Kylie Jenner, an American model, socialite, and media personality shows her liking for green hair, people will like her on Instagram videos and images.
Brands like Bellami Hair are aware of this strategy and therefore, work with celebs like Jenner. It means you need to work with the right Hollywood celeb with a huge following and influenceon her audiences. Celebrity influence works wonders when it comes to Instagram marketing for your business and products.
Show the benefits of your products to your audience
Any popular brand not just talks about product benefits but also proves them to the audience. For instance, if you are promoting your cosmetic dentistry services on Instagram, you can use a celeb with a charming and million-dollar smile. This way, you are not talking about the benefits of your dental services, but showing the sparkling white teeth of a popular face from the glamour town. That is evidence and your followers will buy it.
If you sell teeth whitening products, a celeb’s Instagram video with sparkling white teeth would make your stuff more appealing and credible to your potential customers.
Conclusion
When you use celebrity influencers on Instagram, it will help in the branding of your business and product responsiveness. It will take some time, but the strategy will. If you have a small budget, you can work with a TV star and not necessarily, a big shot from Hollywood.
