Regular publishing the high quality interesting games in the Google Play Store or Apple App Store or any other games store is not only the way to achieve the success, you need to do marketing to reach the audience and to get the results. There are several steps comes under Search Engine Optimization technique for your Games Store and there are some rules which you should follow to do proper marketing your games store as -
Link building is highly popular subject to achieve the aim. Yes, it is still expensive, needs hard work, dedication and passion with full efforts.
Considering all the advantages that SEO has to provide a business, you need to present these advantages and justify the money the customer is paying.