Search Engine Optimization Basics and Tips
Every business that has an online presence today knows just how important search engine optimization is to the survival and even success of that business. Without targeted organic traffic, your digital marketing efforts to promote your business online will quite literally be for nought. But, even though business owners understand the importance of SEO, not very many of them understand exactly what is needed to make it work for their business. With that in mind, we are going to look at some of the basics of search engine optimization as well as some White Hat tricks that can help you get more targeted traffic towards your website.
The basics of search engine optimization
Simply put, SEO is the process of ensuring that search engine bots, as well as people, can find your content online with ease. Say for example you created a video or wrote an article about why people need your services, in order to ensure that your content doesn't get swallowed up in the millions upon millions of similar web pages or videos online, you need to do a few things to bring it to the attention of Google search engine bots as well as your targeted viewers/readers. The techniques you use may include:
- Including niche popular key search words (keywords) within the content or in the video description.
- Ensuring that the video parameters and dimensions meet the standards required by Google and YouTube.
- Sharing the video as widely as you can to get more eyes on it.
- Encouraging your viewers/readers to comment and share the content.
- Making sure that it is accurate, well written and relevant to the subject matter.
These are just a few examples of what you can do to promote your business and content online organically.
What can you do to promote SEO on your website?
This is one of the most basic methods of promoting your content and thus your brand online. Link building is the art of sharing your content with authority sites within your niche and making sure that they link back to your website. This accomplishes two things:
- It redirects their traffic to your website.
- It shows Google that you are a force to reckon with within your niche and this encourages the search engine bots to give your content better ranking.
Link building is not very easy. It takes a lot of work and networking with industry leaders to get them to trust you enough to share your content with their audience. This means that your content has to be of the best possible quality and highly relevant to their subject matter.
Almost similar to link building, guest posting is the art of placing content on other people's website but with your own credentials. Say for example you had a wonderful blog post idea that you know the audience of a niche industry leader would appreciate. You would then pitch the idea to the industry leader and if they like it, they will let you write it and post it on their blog with a link to your blog and your name in the writer's Bio box. This ensures that you are associated with the industry leader thus making you a thought leader as well and that the industry leader's audience is introduced to your name and website through your writer bio. If they like what they see, they might just visit your website too.
PPC (Pay per Click) adverts are also another wonderful way to get your content in front of the right set of eyes. With Google's PPC program, you can choose the keywords you want to buy and have your link and content advertised to anyone searching for those keywords on Google. It can get quite expensive, but it is worth it in the end.
In addition to all this, there is a host of technical techniques that can be used to improve your SEO online. The technical end of SEO is often best left to the professional companies that deal with this sort of thing day in and day out. That, however, does not mean that there is nothing you can do to promote your content and business online.